Make it easy for your employees to access your company’s collective knowledge and enable customers to find information about your products independently – by implementing a customized chatbot trained with your own data and documents. This way, you can reduce the frequency of support requests, cut processing times and offer a 24/7 customer service.
Making smart use of data from throughout your company
Generative AI in retail: customized chatbots as digital assistants
“What are the ingredients in this product?” “How does our returns process work?”
The answer can be provided by your customized chatbot: an AI solution based on a large language model, such as ChatGPT – but with a database featuring company-specific information thanks to retrieval-augmented generation (RAG). This means that, unlike general large language models, your AI chatbot will be intimately familiar with your products and processes, giving it the ability to respond to questions from customers and employees in a matter of seconds. You decide which data is used to train the chatbot for internal and external applications.
- Higher productivity and more efficient processes thanks to faster information research
- Faster onboarding for new employees
- Higher customer and employee satisfaction
- Information provided kept up to date
- 24/7 customer support made possible with limited resources
- Scalability – consistent quality, even with high user numbers
- Simple and intuitive operation
- Flexibility – with the ability to tailor the solution to your specific needs
- Rapid implementation possible using a basic version
- Seamless integration into your system landscape
Use cases for an AI chatbot
Generative AI, deployed in the form of a customized chatbot, has a variety of potential uses in retail – from internal assistants for your employees to digital contact partners for your customers:
As an initial step, you can introduce our AI chatbot to enable all your employees to use large language models safely, in line with your data protection regulations. In the next step, you can expand the chatbot’s knowledge base to draw on selected company-specific data. This way, your employees in roles ranging from admin to sales assistants can source up-to-date and accurate answers at any time, making their day-to-day work easier.
Our AI chatbot gives your customers immediate access to product information, stock availability and specific questions. The data sources are updated in real time, with the chatbot generating tailored responses on the basis of customers’ profiles. This digital sales assistant can be deployed in brick-and-mortar retail settings as well as in online channels, such as your website or app. This way, our AI chatbot opens the door to 24/7 customer support.
A key part of your purchasing department’s work is managing an array of information about your products, competitors’ products, customers, suppliers, sales figures and forecasts – and apply this data effectively for your purchasing activities. Deployed as a digital assistant for your purchasing team, our AI chatbot can retrieve data quickly and deliberately, and derive specific measures, such as producing tender specifications, drafting emails to potential suppliers, sending model protocols or generating final reports. This way, your purchasing staff can work more efficiently, implement data-driven decisions more swiftly and make an even greater contribution to your company’s success.
Industry experience and technology expertise
We’ll assist you from taking your first steps through to productive use of your AI solution. Our experts know the retail sector’s requirements and possess extensive technological expertise, especially in relation to artificial intelligence. And, of course, we’ll help you to implement suitable measures on issues including governance, compliance and IT security.
The scope and scale of your AI chatbot is entirely up to you. The options range from the most basic plug-and-play version, in which you manage source documents directly through browser uploads, through to integration with complex databases, SAP systems and other third-party systems.
Looking to find out more about deploying generative AI and digital assistants in retail settings?
Get in touch! We’d be happy to advise you.