The IDG Applied AI study 2023 was conducted by CIO, CSO and COMPUTERWOCHE in cooperation with NICE, Lufthansa Industry Solutions and KI Reply. The results are clear: AI – and its creative form, generative AI – has long since become widespread in industry and the services sector. In terms of processes, at least half of the surveyed companies have already drawn up specific use cases with AI to automate their processes and integrated them in their day-to-day operations. The IDG Applied AI study 2023 shows that AI is hardly uncharted territory for most sectors and service providers. Instead, companies tend to see generative AI as a source of innovation with the potential to radically redefine and restructure processes and employee duties in the future.
Plans and budgets drawn up for generative AI
The DACH companies surveyed for the IDG Applied AI study 2023 appear to be more than ready for the use of generative AI: the majority have already set aside budgetary resources and made corresponding investments. In fact, more than a quarter of companies have already had a dedicated AI budget for over two years. In addition, the budgets assigned to generative AI are set to be stocked up considerably in the coming year. When it comes to the practical implementation of applied AI, the leading enthusiasts to date naturally include IT organizations, with 58% already relying on the technology to some degree. By contrast, it is primarily retail companies lagging behind in the rankings. One general takeaway is that larger companies have a slight head start on smaller businesses in relation to dedicated AI budgets.
