By adopting our AI recommendation system, Shape, you can offer your customers a next-level online shopping experience. Our solution combines machine learning (ML) and large language models (LLMs) to display highly personalized product recommendations and offers in real time. Its recommendations are even more closely tailored to your customers’ needs, thereby driving your online sales and boosting customer satisfaction.
Smart solution to seize sales opportunities in online retail
Shape: AI recommender with highly personalized output
Meeting heightened customer expectations while still remaining competitive is one of the most pressing challenges facing e-commerce companies. Customers expect a personalized shopping experience that takes account of their specific preferences and shopping habits. Our AI recommender Shape – Semantic Hybrid Algorithm for Personalized Engagement – can help you to meet high customer expectations. This way, you can foster a connection with your customers, promote brand loyalty and seize the opportunity to drive sales.
Shape combines modern technologies to analyze data and semantic relationships, which makes it possible to derive accurate recommendations with a high success rate. With the help of machine learning algorithms and large language models, customer data including purchase history, search behavior and interactions is continuously evaluated along with product data and coupon data – fully in line with stringent data protection regulations, of course. The result is highly personalized product recommendations and offers precisely tailored to your customers’ needs.
With its flexible recommendation logics and algorithms, Shape facilitates seamless implementation of wide-ranging personalization structures in your online shop, including up-selling or cross-selling.
Tap into the full potential of your digital customer contacts and arrange a non-binding consultation with us:
- Highly personalized shopping experiences thanks to tailored real-time recommendations
- Improved customer satisfaction and retention
- Higher sales thanks to more frequent and more valuable purchases
- Improved sales strategy efficacy thanks to targeted recommendations
- Ability to adapt to different use cases thanks to range of different algorithms
Use cases for Shape
Our AI recommendation system can be deployed at various points in the customer journey – from your online shop’s home page to your customers’ shopping basket, just before they place their order.
When implemented on your online shop’s home page, Shape can recommend products previously purchased by similar customers. This logic, which is based on social validation, fosters trust and increases readiness to buy, as customers feel reassured by seeing products that others have chosen. Further recommendation logics – such as “Recently viewed” and “Most popular” – are also available.
Shape optimizes product detail pages with up-selling and cross-selling recommendations. Complementary products reduce the need for customers to search and increase the value of their shopping baskets. At the same time, up-selling proposals encourage a shift to higher-value alternatives. Shape achieves this with the help of innovative deep learning technologies, increasing the levels of both personalization and automation.
Deployed just before the customer places their order, Shape’s targeted recommendations maximize the value of their shopping basket. Highlighting items often bought together with the products in the customer’s basket can trigger spontaneous purchases, increase basket value and seize effectively on pre-checkout momentum.
LHIND: your partner for tailored AI solutions
Lufthansa Industry Solutions (LHIND) combines extensive expertise in artificial intelligence and data-driven technologies with experience of successful AI project implementation across various industries. We can tailor Shape precisely to your requirements, accompanying you through every phase of implementation – from initial analysis through to successful integration and employee training. This way, we ensure that your solution is perfectly suited to your systems and offers long-term added value.
Interested in finding out more about our AI recommender, Shape?
Get in touch! We’d be happy to advise you.